One sentence decides whether a prospect reads on. Here is the formula behind five real positioning rewrites.
Your positioning statement is doing more work than any other sentence in your business. It decides, in under ten seconds, whether a prospect reads on or clicks away.
The formula I give every client: I help [specific who] get [measurable outcome] without [the painful tradeoff they fear]. Specificity is the whole game — 'I help founders grow' says nothing, while 'I help B2B founders turn founder-led sales into a repeatable pipeline without hiring a sales team' starts conversations.
This article breaks down five real before-and-after rewrites from my client work, so you can see the pattern and steal it for your own homepage.
Maya Ellison
Independent strategy & growth consultant
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