PositioningPricing
Northbeam Logistics: from commodity to category leader
A regional freight firm competing on price rebuilt its offer around guaranteed delivery windows — and stopped discounting within a quarter.
3.1x pipeline in 90 days
Booking Q1 2027 · 2 spots left
5.0 from 40+ founders
Become the name
buyers ask for.
I'm Maya Ellison — independent strategy consultant for founders. Positioning, pricing, and pipeline, sharpened in weeks and compounding for years.
- Years independent
- 9.
- years independent,
operator first - Client engagements
- 120+
- engagements
delivered - Proposal close rate
- 70%
- proposal
close rate
Trusted by operators at
Northbeam
Atelier Nord
Corelink.
Halcyon
What I do
Three ways to work together.
01
Positioning Sprint
A two-week intensive that turns "we do lots of things" into one sentence buyers remember — and repeat.
02Pricing & Offer Design
Value-anchored offers and three-option proposals that lift fees 30–50% without losing a single yes.
03Pipeline Partnership
A 90-day embedded engagement: messaging, discovery playbook, and a content engine that keeps working.
Selected work
Engagements with receipts.
MessagingLaunch
Atelier Nord: a sold-out collection launch
A design studio with beautiful work and quiet sales got a story worth lining up for — waitlist, launch sequence, and press kit included.
Sold out in 3 weeks
Sales playbookAdvisory
Corelink Systems: founder-led sales, systematised
Two technical co-founders closing on charisma got a discovery playbook, proposal architecture, and follow-up cadence the whole team runs.
70% proposal close rate
Client results
Don't take my word for it.
Maya rebuilt our positioning and pricing in six weeks. Our close rate doubled and the sales cycle got shorter. It paid for itself before the engagement even ended.
3.1x pipeline in 90 days
Working with Maya felt like adding a strategy team overnight. She asks the question nobody else asks, then turns the answer into a plan the whole company can execute.
+$480k new revenue
Our launch sold out in three weeks. Maya's messaging made our offer feel inevitable — clients arrived already convinced. I recommend her to every founder I know.
Sold-out launch in 3 weeks
The discovery process alone was worth the fee. By the time the proposal arrived, it read like our own thinking — sharper. We signed the same week.
70% proposal close rate
1 / 4
Your consultant
Operator first, consultant second.
Nine years ago I left a strategy director role to advise companies directly — no juniors, no decks-for-decks'-sake. Since then I've run 120+ engagements for founders, agencies, and operators who need thinking that ships.
My rule is simple: if it doesn't change what you charge, say, or sell next quarter, we don't do it.
Insights
Thinking worth stealing.
July 14, 2026
Price the Outcome, Not the Hours
Stop pricing hours. Anchor your fee to the commercial stakes with a three-option proposal that makes yes the easy answer.
June 22, 2026
The One-Sentence Positioning Fix
One sentence decides whether a prospect reads on. Here is the formula behind five real positioning rewrites.
May 30, 2026
The Discovery Call Playbook
Diagnose, don't pitch. Seven questions that surface the cost of standing still — and make your proposal obvious.
Ready when you are
Let's make your next chapter the profitable one.
Start with a free 30-minute discovery call. You'll leave with one usable insight even if we never work together.