Latest July 14, 2026
Price the Outcome, Not the Hours
Stop pricing hours. Anchor your fee to the commercial stakes with a three-option proposal that makes yes the easy answer.
Read the essayInsights
Thinking worth stealing.
No growth hacks, no hustle sermons — just the positioning, pricing, and pipeline notes I'd share with a client.
June 22, 2026
The One-Sentence Positioning Fix
One sentence decides whether a prospect reads on. Here is the formula behind five real positioning rewrites.
May 30, 2026
The Discovery Call Playbook
Diagnose, don't pitch. Seven questions that surface the cost of standing still — and make your proposal obvious.
April 18, 2026
Running Solo Without Running Ragged
Solo should mean focused, not frantic. The weekly systems behind a calm, profitable one-person practice.