Work & case studies
A selection of recent engagements. Every one scoped around a commercial number — and measured against it.
PositioningPricingNorthbeam Logistics · 6 weeks
The problem: competing on price in a race to the bottom, close rate stuck at 18%.
The work: buyer interviews, a guarantee-backed offer, and three-tier pricing anchored to downtime cost.
3.1x pipeline · 2x close rate
MessagingLaunchAtelier Nord · 5 weeks
The problem: beautiful work, quiet sales — launches landing to silence.
The work: collection narrative, waitlist sequence, press kit, and a launch-week content engine.
Sold-out launch in 3 weeks
Sales playbookAdvisoryCorelink Systems · 90 days
The problem: two technical founders closing on personality — unrepeatable, unscalable.
The work: discovery playbook, proposal architecture, follow-up cadence, and team training.
70% proposal close rate
PositioningAdvisoryLedgerline Finance · 90 days
The problem: deep expertise invisible behind generic "trusted advisor" language.
The work: niche positioning around founder exits, authority content engine, referral playbook.
+$480k new revenue in two quarters
MessagingBrand voiceFern & Field Hotels · 4 weeks
The problem: three distinctive properties described in identical OTA-speak.
The work: voice guide, direct-booking site rewrite, and a storytelling calendar for the seasons.
+38% direct bookings in a season
PricingOffer designHale Coaching Practice · 3 weeks
The problem: fully booked, completely capped — hourly model with nowhere to grow.
The work: productised intensive, outcome-anchored pricing, and a waitlist that sells the premium tier first.
2.1x average fee · same hours
Currently booking Q1 2027 — two partner-intensive spots remaining.
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